When Israel’s public broadcast station, KAN, set out to investigate the latest “protein craze” sweeping the food industry, there was a natural choice for expert insight: Prof. Yoav Livney, our Faculty member and Head of the Hecht Sustainable Protein Research Center, Technion.
In the feature, Prof. Livney sheds light on the role of proteins in human nutrition and offers a clear, science-based perspective on one of today’s most talked-about questions: is there really a justification for adding extra protein to so many food products?
Watch the feature and discover what the science says behind the trend: https://www.ifatmediasite.com/VT/Trans.aspx?ID=14604322&CID=31246653
